In recent years, the explosion of online videos is a phenomenon that has been written about over and over again. Most pundits tend to point to the exponential growth of social platforms, mainly Facebook, Instagram, Twitter, Snapchat and now TikTok, but if we consider the fact that YouTube, the web’s original video platform, reaches more 18-49 year-olds than any cable network in the United States, and in many other countries around the world, we understand why more than 80% of the world’s internet traffic is now video.
In most parts of the world, older people have a preference for longer videos, but “new millennials” who, for the most part, have outgrown TV, are especially fond of one-minute videos, as evidenced by the growth of TikTok.
One-minute videos have proven very effective in helping people—especially young people— connect with each other and share information, opinions, and recommendations. Instagram videos (which cannot be taken or uploaded from a desktop computer) are kept to a maximum length of 60 seconds, because the company conducted a lot of algorithmic research and found 60 seconds to be the ideal length for online video.
When combined with real-time data and actionable information, online video is a powerful storytelling medium that is expected to dominate content consumed on the internet. That is why corporations, governments and institutions are now scrambling to find short form video content producers who can help them tell their stories.
Christoph Alexander Geiseler is a filmmaker and educator from Los Angeles, CA. He is the founder of the One Minute Academy and has worked as a one minute video expert for Princeton University, Adobe and the US Department of State. He produced a photography course for the National Geographic Society using his one minute method, which received a Horizon Interactive Gold Award (2019) and a Communicator Award (2020) for excellence for training and distinction in educational video. He speaks fluent English, French, Spanish, Portuguese, German and Dutch.
Claude Grunitzky is the founder of TRACE, a fast-growing media company and TRUE Africa, a media tech platform championing young African voices all over the world. A graduate of London University and MIT, Grunitzky is also a trustee at MASS MoCA and Humanity in Action. He teaches social entrepreneurship at Harvard Kennedy School, and is a longtime instructor on entrepreneurship in the YALI program. He speaks fluent English, French, Spanish, Portuguese and the Togolese languages Mina and Ewé.
Peregrine Olander is a conference leader and trainer for the U.S State Department through the African Regional Services speaker program and the Bureau of Information Programs TechCamp. She has been a trainer for topics such as digital storytelling, cell phone video production, social media tools, persuasive writing and personal branding. She has a Bachelor of Arts in French Literature (2006) and a Master of Arts in Global Communications (2008) from The American University of Paris
Trace Feng is a producer for the One Minute Media Company from Detroit, Michigan and has worked independently for the One Minute Academy. He has worked with Christoph to produce events at Princeton University and State Department programs in Africa, Asia and South America. He holds an A.B. in Sociology from Princeton University (2012) and speaks fluent English, French and Mandarin.
Our mission is to spread video literacy around the world, minute by minute. We work with both teachers and institutions to provide students and employees with new opportunities for self-expression. These are lucrative skills for entrepreneurs, journalists, artists and anyone who has a story to tell. "Keep it short" we say, and don’t waste people's time.
We have created online video education strategies for some of the world’s largest institutions, such as Adobe and National Geographic. We have also worked with 70 US Embassies and Consulates over the last 10 years to produce international programs focused on video production and storytelling.
For more information: https://www.oneminuteacademy.com